The Stretch Practitioner Playbook

The Stretch Practitioner Playbook is a full-spectrum training designed to accelerate your entry into the stretch therapy industry and elevate your hands-on skills, client experience, and business systems.

Through 13 structured modules and bite-sized lessons, you’ll learn:

• How the stretch therapy industry works, your scope of practice, and how to stay ethical and professional.

• The business foundations—EIN, LLC, insurance, intake forms, waivers, and documentation.

• Anatomy essentials simplified into practical “muscles that matter” so you always know what you’re touching and why.

• Postural pattern recognition, including Upper & Lower Cross Syndromes.

• Movement assessment, using the Overhead Squat to identify dysfunctions quickly.

• The Baptist 15, Ben’s signature foundational stretches—each taught as its own lesson.

• Upper & lower body flows for real-world client issues (desk worker tension, hip tightness, low back pressure, etc.).

• The complete first session system, including the proven 1-2-3-4-5 Close for confident session recommendations.

• The exact way to answer the top 25 client FAQs with clarity and authority.

• Homework prescriptions to drive client results and retention.

• Software and automation systems to book clients, onboard them, follow up, and keep your practice running smoothly.

By the end of this course, you won’t just understand stretch therapy—
you’ll be equipped to serve clients safely, deliver visible results, and grow a profitable practice using the same frameworks Ben teaches inside The Stretch Loft.

Whether you're a new practitioner, massage therapist, trainer, or wellness pro looking to add a high-value modality to your toolkit, this course provides everything you need to start stretching clients with confidence and success.